Tools: Excel. Link to full project

Challenge: Descriptive analysis to best posit fictional videogame company GameCo as they invest in the development and launch of a new game for the coming year. The company needs to understand the global landscape of game sales, particularly emerging markets where there is strategic opportunity to establish a new game ahead of competitors. Cleaned, sorted and filtered the dataset to answer key business questions. Used pivot tables and calculated fields to research sales figures and comparative genre popularity in three regions: Japan, North America, and Europe. Created visualizations to communicate the current and historic top region and genres, as well as illustrate exciting developments: rapid-growth regions, and a global consolidation of top genres that has partially supplanted more distinctive regional preferences